What to buy

Explore products and services that help kids stay a little less digitally entrenched and enable parents to manage device use and find fun activities.

All

Products

Things you buy once.

Apple Watch For Your Kids

Phones and watches

A cellular Apple Watch SE managed from your own iPhone. Your kid gets calls, texts, and location with an approved contact list, and there is no browser, no social media, and no new vendor or monitoring company in your family's life.

Watch from about $250, plus roughly $10 a month for the watch line

Downsides. Works only if a parent carries an iPhone and your plan is with Verizon, AT&T, or T-Mobile; most budget carriers cannot activate a family watch, and activation support is famously hit-or-miss. The watch also shows you your kid's location around the clock. Decide before it arrives how often you actually want to check, because trust is hard to demonstrate if you're always tracking your kid.

Bark phone, watch and home

Phones and watches

A locked-down phone, watch and home router with heavy monitoring built in, for families who want maximum control in one package.

Device plus a monthly plan

Downsides. This is surveillance. Constant monitoring buys short-term safety at the cost of trust. A kid who knows they are watched will learn to bypass your mechanisms rather than self-regulate.

Parental controls

Brick

For parents

A small tap-to-block tile that lives by your door. Tap your own phone on it and the apps you chose disappear until you tap again, which turns willpower into a physical act. This one is for you, because kids copy what they see.

$59 once, no subscription

Downsides. It only works if the brick stays somewhere inconvenient, and the app can undo everything if you're having a weak moment. Also, iPhone software updates occasionally break blocking apps for a few days.

Daylight Computer

Computers and tablets

A tablet with a paper-like display and no color video, aimed at reading and writing rather than watching.

Around $730

Downsides. Costs as much as a laptop and is a niche purchase. For most families a library card and a paperback do the same job for nothing.

Gabb phones and watch

Phones and watches

Starter phones and a wrist device with no browser and no social media, which solves the logistics problem most families are actually trying to solve.

Device plus a monthly plan

Downsides. Requires a monthly plan. Location tracking is worth thinking about carefully, because it creates constant visibility, which can erode your child's trust.

Parental controls

Garmin Bounce 2

Phones and watches

A kids' watch with calling, texting, and location for an approved contact list, no social apps, and no third-party monitoring layer. Garmin is a large public company, so the service behind the watch is unlikely to vanish.

$299.99, plus $9.99 a month

Downsides. That is real money for a device a kid outgrows in about two years, and the battery lasts roughly two days, so it dies exactly when nobody is watching the charger. Like every kid watch, it shows you your kid's location around the clock; decide how often you will check before it arrives.

Gryphon router

Parental controls

A home router with parental controls built into the network itself, so time limits and filters cover every device in the house at once, including the ones with no kid settings of their own. This is the router lever from our settings guide, in one box.

Around $299; advanced features about $90 a year

Downsides. Some of the best features are part of the yearly subscription, but keep in mind that its safeguards don't leave your home, so a phone on LTE or on a friend's wifi isn't subject to your rules.

Huckleberry outdoor toys

Toys and play

A line of mostly wooden outdoor toys designed by two Dutch fathers who thought childhood had moved indoors.

From about $10

Downsides. Small, cheap and easily lost in long grass. Treat them as consumables rather than heirlooms.

Outdoor and clothing

Instax Mini

Cameras and making

A camera that prints, so a photograph becomes a tangible object on the wall.

Camera around $80, film about $1 a shot

Downsides. Film is a running cost and it adds up quickly with an enthusiastic seven-year-old. Buy film in bulk and set a per-week limit before it becomes a source of conflict.

Kindle Paperwhite Kids

Books and reading

An e-reader purely for reading. There's no apps, no video or messages, just books on a paper-like screen, in a kid-proof case with a two-year warranty that covers accidents. The kids' edition hides ads and blocks the store and browser.

Around $160 to $230 depending on sales

Downsides. It ties your kid's reading to an Amazon account, and the bundled six months of Amazon Kids+ auto-renews at $7.99 a month unless you set a reminder to cancel. If you want out of Amazon entirely, the Kobo Clara BW does the same job for $160 and borrows library books easily, without the kid-proof warranty bundle.

Light Phone III

Phones and watches

A phone that makes calls and sends texts and does close to nothing else, for a teenager who needs to be reachable.

About $800, plus a plan from roughly $25 a month

Downsides. Expensive for what it does, and the lack of a group-chat experience is a real social cost for a kid whose friends coordinate that way. Maps and music exist but are deliberately basic.

Makey Makey

STEM and building

A circuitry kit that turns fruit, playdough or anything conductive into a game controller, invented by a father who teaches this stuff.

Kits from around $60

Downsides. It needs a computer to work, so this is screen time with a purpose rather than time away from screens. Worth being honest with yourself about that.

Nokia 2780 Flip

Phones and watches

An ordinary feature phone with real buttons, for a teenager who needs calls and texts and nothing more.

Around $90 outright

Downsides. Texting on a keypad is slow, which teenagers notice immediately. It also still has a browser, so it is less locked down than it looks.

Qubitunes

Audio and stories

Wooden blocks that play music and stories when stacked, aimed at the youngest end where a device with buttons is already too much.

Sets from around $80

Downsides. A small catalog compared with Yoto and Tonies, and firmly for toddlers, so it is outgrown quickly.

Toys and play

Storypod

Audio and stories

A screen-free audio player using yarn figures and cards, with more interactive and quiz-style content than its rivals.

Player around $100, figures and cards extra

Downsides. The interactive content nudges toward a subscription, and the extras cost more than the Yoto or Tonies equivalents.

Tin Can landline

Phones and watches

A wifi landline for the kitchen wall, so a child can call approved friends and family without anyone owning a mobile.

About $10 a month

Downsides. It is a landline, so it does nothing outside the house. That is the point, and it will not help you reach a kid who is out on their own.

Toniebox

Audio and stories

The same idea as Yoto for younger children, with figures instead of cards, which suits hands that cannot yet read labels.

Box around $100, figures from about $15

Downsides. Figures are licensed and pricey, and the catalog leans heavily on brand tie-ins. Best paired with a library card.

Yoto Player

Audio and stories

Audio without a screen, controlled by physical cards a child can choose from a shelf, which keeps the choosing analog.

Player around $100, cards from about $10

Downsides. The card library adds up fast. The device is a screen-free win, but it still creates a small collecting habit worth watching.

Services

Things you subscribe to or book.

ActivityHero

Classes and activities

Camps, classes and after-school activities searchable by age and area, useful during school breaks.

Varies by provider

Downsides. Listings quality varies and coverage is strongest in US metro areas.

Bookroo

Books and reading

A book subscription that mails wrapped, hand-picked children's books every month, with four clubs from board books to middle grade. Unwrapping a book does for reading what an ad does for a toy.

From about $22 a month

Downsides. You will sometimes get a book you already own, and per book it costs more than all the free books in your local library.

Canopy

Parental controls

Filtering and screen-time limits across a family's devices, for households that have decided they want a technical backstop.

Subscription, from roughly $8 a month

Downsides. Filters are a backstop, never a substitute for the conversations. They also break, get worked around by determined teenagers, and can push use onto devices you do not control.

Dayo

Parental controls

Tracks daily screen use and rewards staying under a threshold with brand discounts, aimed at teenagers who respond to a target.

Free, funded by the brands offering the rewards

Downsides. It swaps one incentive for another and pays kids in vouchers, so it teaches that attention has a price rather than that time has a value. Read the reward partners before signing up.

Honest History

Books and reading

A quarterly print history magazine for ages 6 to 12, ad-free and heavily illustrated, written like a book a kid keeps instead of a feed a kid scrolls.

$69.99 a year for four issues

Downsides. That comes to $17.50 an issue, and four issues a year will not carry a serious reader far on its own.

KidPass

Classes and activities

A membership that bundles access to local classes and activities, for families who try a lot of different things.

Monthly membership plus per-class credits

Downsides. Only worth the membership if you use it often, and availability is concentrated in a handful of cities.

KiwiCo

STEM and building

A monthly project crate with real materials, one build, and an afternoon of busy hands. Eight lines cover everyone from toddlers to teens, and the sweet spot is ages 3 to 8.

From about $19 a crate each month

Downsides. It renews on its own and canceling takes effort. Tweens often find the projects too scripted; a hardware-store allowance buys the same hours for less.

Noble Mobile

Phones and watches

A phone plan that pays you back for using your phone less, founded by Andrew Yang.

Monthly plan with cash back for lower use

Downsides. It is a plan rather than a device, so it does nothing about what the phone can actually do. Useful alongside a limited handset, and no replacement for one.

Outschool

Classes and activities

Live online classes on almost any subject, long a favorite of homeschooling families and of kids with narrow, intense interests.

Per class, typically $10 to $25

Downsides. This is screen time, and plenty of it. Worth it when a child is learning something they could not otherwise reach, less so as a default afternoon.

Sawyer

Classes and activities

Finds and books in-person classes and camps nearby, and lets local instructors list their own.

Varies by provider

Downsides. Coverage is patchy outside larger cities. Also worth remembering that a packed schedule fills time as effectively as a screen does.

The Week Junior

Books and reading

A weekly printed news magazine for ages 8 to 14 that covers current events without a feed, a comment section, or an algorithm.

About $49 for the first 25 issues, then roughly $120 a year

Downsides. The renewal price roughly doubles after the introductory offer unless you call, and the writing aims at 8 and up; younger siblings will mostly look at the pictures.